Localized Content: How effective is my localization strategy?

This dashboard comprehensively analyzes the effectiveness of your content localization strategy across different languages and countries. By focusing on variant assets and placeholders, this report helps you understand how well your localized content resonates with your audience and contributes to your business goals.

Note: Due to communication between Salesforce and Showpad, there may be some delay in aggregating information. If you suspect data is missing (e.g., due to configuration or permission issues), you can test your connection and initiate a manual synchronization. Be aware that synchronizing can be time-consuming.

Key features

• Discover how effective your localized content is
• Print or generate a PDF of full or filtered data
• Export full data set to CSV and XLS
• View a data breakdown by asset, country, or language

You need this to succeed

See how it's done

• Filtering
• Trends
• Performance comparisons
• Details table
• Printing
• Deal data syncing with Salesforce

Note: Some assets' names may display a number in brackets. This is used to differentiate assets with identical names.

Filtering

The Division, Start date, and End date filters influence all dashboard sections. By default, the selected options will be all the Divisions you can access and a 90-day range.

You can:

• Edit the selections to see data specific to your filters.
• Hover over the Division filter and click on the three dot menu to Reset the data to default or Refresh the available options.
• Hover over the Start date and/or End date filters and click on the three dot menu to Reset the data to default.

Trends

Content Interactions

The first box displays the trend for adopting localized content among your users. It displays the percentage of interactions attributed to localized content. For content interactions, we consider internal and external views, downloads, and all email or link Shares. The arrow indicates if adoption is trending up or down compared to the previous timeframe. The difference in adoption between the current and past timeframe is displayed below the trend.

Time Spent

The second box represents total engagement, specifically the time users spent viewing content attributed to localized variants. It displays the percentage of time spent that was attributed to localized content. The difference between the current and past timeframe is displayed below the trend.

Deals Impacted

The third box shows the impact of localized content on deals by displaying the percentage of deals to which the localized content contributed. Assets influencing deals are marketing assets shared and viewed by a prospect before an opportunity is closed and won within the selected timeframe. Content shared via email, link, or Shared Space must be logged to an opportunity in the CRM integration to be counted.

Performance comparisons

This graph visualizes the performance of localized assets to non-localized content over time. You can select any single metric from the Performance by drop down list to track and evaluate effectiveness based on that metric.

Each bar in the graph represents 100% of the content in the library that has at least one activity (view, download, or Share). The data is broken down by primary, placeholder, variant, or non-localized content to show the impact of localized content on a specific metric.

The blue insight panel provides a better understanding of the extent of your localization content in the library. Learn what percentage of your library is localized and, on average, how many variants are available for localized content. This data is calculated from the past two years. The percentage of localized content is calculated by dividing the number of primary assets with at least one localized variant by the total number of assets (non-localized assets and primary assets).

Details table

The Details table helps you identify the primary assets, localized variants, languages, or countries that are most popular among your users. Data is consolidated for the selected time period and Division selected in the filtering section. All rows in the table can be expanded and collapsed by clicking the header of the first column.

The table displays the data by:

• asset (primary)
• country
• language

To export the table to CSV or Excel, hover over it and click the three dot menu.

Printing

The Export icon at the top right of the dashboard enables you to print or generate a PDF of the entire dashboard, filtered or unfiltered. You can also view all of your PDF exports.

Print

1. Click the Export icon and select Print.
2. A preview is generated for your review.
3. When ready, click the Print button.

Generate a PDF

1. Click the Export icon and select Generate PDF. A message will appear to inform you that the generation is in progress. This may take a few moments. You can close the message by clicking the X. A message is displayed when your PDF is ready.
2. Click the Download button.

Note: Navigating elsewhere during the PDF generation will disrupt the process, and you'll need to regenerate the PDF.

View exports

1. Click the Export icon and select View exports. A list of your PDF exports is displayed.
2. Download the export by clicking on Click to download.

Deal data syncing with Salesforce

Salesforce and Showpad generate this report together. It considers marketing content and closed-won opportunities that were closed within a selected timeframe.

From the Salesforce Opportunity, Showpad syncs these default fields to build this report:

• ID
• Name
• Amount
• CloseDate
• IsClosed
• IsWon
• StageName
• AccountId
• OwnerId