You can see what has been released on our What's New page.
Conveniently centralize and distribute URLs in Showpad
COMING TO THE SHOWPAD ONLINE PLATFORM AND WEB APP
With URL assets, administrators will gain the ability to treat a URL like any other piece of content in Showpad. This allows you to centralize and distribute URLs easily, report on their usage, set specific permissions, and improve the overall branding experience for digital assets. Users will be able to share URLs with prospects and track whether or not they have been accessed by prospects.
Tailor PowerPoint files with Showpad’s PowerPoint integration
COMING TO THE SHOWPAD WEB APP
Showpad’s PowerPoint Integration allows salespeople to tailor PowerPoint files to their customer’s needs.
In the Online Platform, marketers can decide which PowerPoint files can be edited, giving them full control over editing rights – and which marketing-approved content can be personalized by their team. This ensures salespeople are always using the latest branding and messaging, while giving them the flexibility to tailor content to their prospect's needs – improving the buyer experience. All edits are being tracked, allowing content creators to see how many edited versions exist, and what they can improve.
The PowerPoint integration will first work with the native PowerPoint 2016 app for Windows computers, with other versions getting support later this year.
Collaborate and share with buyers in a branded environment
COMING TO THE SHOWPAD WEB APP
Shared Spaces allow salespeople to securely share content and collaborate with buyers in a dedicated, branded environment. Each Shared Space can be created and fully personalized by sales. These spaces bundle all touch points, content shared, and collaboration between participants (both sales and prospects) in one dedicated landing page –making your team look professional and trustworthy. A secure invitation flow gives other stakeholders – invited by your sales rep or other participating prospects – access to the space, immediately giving them an overview of all interactions that took place, and allowing them to comment where they have questions or want to share feedback. Insights aggregated per Shared Space give your team an overview of what documents are available on the page, help them keep track of who is participating, and who viewed or commented on documents.
Shared Spaces will release on the Web app first, and our other platforms will be supported shortly after.
Optimize content creation efforts for the right conversations
COMING TO THE SHOWPAD ONLINE PLATFORM
Conversation analytics allow marketers to make data-driven decisions about what narratives work and optimize content creation efforts for the conversations salespeople are having.
In the Online Platform, marketers will be able to see which paths sales teams or individual sales reps follow while navigating through an Experience, and what the five most commonly visited paths are. In addition, more granular insights are available to see how detail pages are performing, and how many clicks a specific part of an Experience has gathered.
These analytics give marketers actionable insights to see what sales reps are talking about the most, optimize content creation for the most frequently visited paths, share best practices with the team, and ultimately drive their marketing strategy.
At first, Conversation Analytics will be available for Mapper and Atom (two of our Advanced Experiences), but other Experiences (including Classic Experiences) will follow in the near future.