You can see what has been released on our What's New page.
Elevate your brand with Showpad's new home screen
COMING TO THE SHOWPAD WEB APP
Our new home screen introduces resized channel thumbnails, and cover images for channels. These images allow marketers to create an immersive layout for their team, and for sales to deliver a more intuitive presentation experience to buyers. Marketers can upload a preview image, or select a default image for all channels. Sales reps can freely reorder channels to resize them and expose prospects to your company's branding as soon as they start sharing their screen.
Leverage personalized content, at every step of the sales cycle
COMING TO THE SHOWPAD WEB APP
Showpad's Web app currently has a Content tab and a Share tab. We're going to expand this by renaming the Content tab to Present, and by adding a Personalize tab. Our new Personalize tab makes sales reps more successful, by giving them a dedicated place to use personalized content at every step of the sales cycle.
While the Present tab will be your go-to place for presenting content from channels or Experiences, the Personalize tab will house Collections, My Files (formerly known as My Uploads), and edited PowerPoint files.
The tab will first launch on our Web App, and will be rolled out to other devices shortly after.
Review detailed user-generated content analytics
COMING TO THE SHOWPAD ONLINE PLATFORM
User-generated content analytics will support the new Personalize tab, by giving marketing insight into all content uploaded by sales for the first time.
Marketers can stay in control of what sales are doing by being able to track how salespeople use personalized content uploaded into Showpad, and by viewing all files that are being used.
Tailor PowerPoint files with Showpad’s PowerPoint integration
COMING TO THE SHOWPAD WEB APP
Showpad’s PowerPoint Integration allows salespeople to tailor PowerPoint files to their customer’s needs.
In the Online Platform, marketers can decide which PowerPoint files can be edited, giving them full control over editing rights – and which marketing-approved content can be personalized by their team. This ensures salespeople are always using the latest branding and messaging, while giving them the flexibility to tailor content to their prospect's needs – improving the buyer experience. All edits are being tracked, allowing content creators to see how many edited versions exist, and what they can improve.
The PowerPoint integration will first work with the native PowerPoint 2016 app for Windows computers, with other versions getting support later this year.
Collaborate and share with buyers in a branded environment
COMING TO THE SHOWPAD WEB APP
Shared Spaces allow salespeople to securely share content and collaborate with buyers in a dedicated, branded environment. Each Shared Space can be created and fully personalized by sales. These spaces bundle all touch points, content shared, and collaboration between participants (both sales and prospects) in one dedicated landing page –making your team look professional and trustworthy. A secure invitation flow gives other stakeholders – invited by your sales rep or other participating prospects – access to the space, immediately giving them an overview of all interactions that took place, and allowing them to comment where they have questions or want to share feedback. Insights aggregated per Shared Space give your team an overview of what documents are available on the page, help them keep track of who is participating, and who viewed or commented on documents.
Shared Spaces will release on the Web app first, and our other platforms will be supported shortly after.
Optimize content creation efforts for the right conversations
COMING TO THE SHOWPAD ONLINE PLATFORM
Conversation analytics allow marketers to make data-driven decisions about what narratives work and optimize content creation efforts for the conversations salespeople are having.
In the Online Platform, marketers will be able to see which paths sales teams or individual sales reps follow while navigating through an Experience, and what the five most commonly visited paths are. In addition, more granular insights are available to see how detail pages are performing, and how many clicks a specific part of an Experience has gathered.
These analytics give marketers actionable insights to see what sales reps are talking about the most, optimize content creation for the most frequently visited paths, share best practices with the team, and ultimately drive their marketing strategy.
At first, Conversation Analytics will be available for Mapper and Atom (two of our Advanced Experiences), but other Experiences (including Classic Experiences) will follow in the near future.