Understand the Content Popularity dashboard

Publishing content is only half the job. Knowing whether it's actually earning attention, and whether that attention is reaching buyers, is what tells you where to invest next. The Content Popularity dashboard shows how your content is performing across views, downloads, viewing time, and Shares, so you can double down on what's working and retire what isn't.

Tip: This dashboard is available as a template in the Dashboard Builder, allowing you to customize each chart and the layout to make it your own.

See how it looks

Key features

• See seller views, viewing time, Shares, and downloads for your content at a glance
• Compare content performance across asset types
• See how seller and buyer engagement track together over time
• Drill into engagement for any individual asset

You need this to succeed

The quick way

1. Open the Content Popularity dashboard
2. Filter your data
3. Review the KPIs and charts
4. Download or export your data

Do this step by step

Open the Content Popularity dashboard

1. Navigate to the Analytics tab in the Admin App.
2. In the left menu, expand Sales Content Management and select Content Popularity.

To view this dashboard's predecessor, click View classic version in the upper-right corner.

Filter your data

Every filter you set here updates all the KPIs and charts on the page at once.

1. Click a filter to set it:
   • Activity started at: select a date range for user activity, such as Last 7 days, Last 30 days, Last 90 days, Last month, This year, Last year, or a custom range.
   • Divisions: choose to include (match ANY) or exclude (match NONE) the Divisions you select.
   • Tags: choose to include (match ANY) or exclude (match NONE) the tags you select.
   • User groups: choose to include (match ANY) or exclude (match NONE) the user groups you select.
2. Click View filters to show or hide any of these filters, or drag them into the order you prefer. Click Save when you're done.

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Review the KPIs and charts

At the top of the dashboard, five KPIs summarize asset activity for your filtered date range:

• Seller views: the combined number of times each asset was viewed by internal users.
• Seller viewing time: the combined total time internal users spent viewing each asset.
• Assets shared: the number of assets shared through a direct Share.
• Assets included in Shared Spaces: the number of assets included in at least one Shared Space.
• Assets downloaded: the number of assets downloaded by sellers and buyers.

Below the KPIs, three charts and a table break down performance in more detail.

Seller interest: A pie chart showing the seller interest grades for your assets, from A (top-performing) to E (underperforming).

Use this chart to see how your content stacks up at a glance. A cluster of assets in D and E grades signals content that isn't earning attention and may be worth refreshing or retiring.

• Hover over a section to view details.
• Click a field in the legend to hide or reveal it on the chart.

Seller views, seller downloads, and seller viewing time by asset type: A bar chart comparing asset activity by asset type.

Use this chart to see which asset types actually get used. If documents dominate while videos lag, that's a signal for where to invest your next content push.

• Click the dropdown in the upper-left corner to switch between views, downloads, and viewing time.
• Hover over a bar to view details.

Seller views with buyer interactions: A combination chart comparing seller views, buyer views, and assets with activity by month.

Use this chart to connect internal effort with external results. If seller views are climbing but buyer views and active assets stay flat, your team may be viewing content without successfully sharing it forward.

• Hover over a point to view details.
• Click a field in the legend to hide or reveal it on the chart.
• Click and drag a box to narrow the focus of the chart. Click Clear filter when done.

How do sellers engage with each asset?: A table breaking down seller and buyer engagement by asset, with columns for Asset name, Asset type, Seller views, Seller viewers, Seller viewing time, Seller downloads, Buyer views, Buyer viewers, Buyer viewing time, and Buyer downloads.

Use this table to move from a high-level view to the specific asset. Sort by seller downloads or buyer views to find your top performers, or by low seller views to flag content that might be time to retire.

• Click a column heading to sort by that column.
• Hover between column headings and click and drag to adjust column width.
• Scroll left and right to view all columns.

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Download or export your data

Note: The filters you apply on this page aren't maintained when you export a chart or the dashboard.

• Chart: to download a single chart or KPI, hover over it and click the download icon in its upper-right corner. Select Download CSV, Download XLSX, or Download PNG.
• Dashboard: to download, email, or schedule the entire dashboard, click Export to the right of the filters, then select Download as PDF, Download as PNG, Email, or Schedule. Learn more about exporting dashboards.

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