Guide to Showpad analytics and reports

The Analytics tab in the Admin App is your central location for tracking activity, content usage, training progress, and user engagement across your organization. Build your own reports and dashboards with the Report Builder or Dashboard Builder, explore ready-made company dashboards and reports, or ask Showpad's Analytics AI (beta) a question when you need something specific.

Note: All analytics and reporting data are refreshed every 24 hours.

See how it looks

Key features

• See how Showpad is being used on a granular level
• Build custom dashboards and reports with the Dashboard Builder and Report Builder
• Ask questions and get instant insight with Analytics AI (beta) or AnalyticsIQ
• Download and schedule data exports
• Discover the content with the strongest ties to results
• Learn how Course activity relates to revenue
• See how Showpad is being used on a granular level
• Ask relevant questions and gain insight with AnalyticsIQ on supported dashboards
• Use data to design content that engages your team

You need this to succeed

What's on the menu

Navigate to the Analytics tab in the Admin App and explore your options in the left menu:

Overview

The landing page for the Analytics tab, with your key adoption, content, and engagement metrics in one place, plus ask questions about your data with Analytics AI (beta).

• Get started with the analytics overview dashboard

My Dashboards

Use the Dashboard Builder to create, manage, and export custom dashboards that reflect your team's performance and activity.

• Guide to the Dashboard Builder

My Reports

Use the Report Builder to create, manage, and export custom reports that reflect your team's performance and activity.

• Guide to the Report Builder

Data Fields and Filters

Use these references to understand the data fields and filters used in creating dashboards and charts:

• Asset data field and filters
• User data field and filters
• Team Competencies data field and filters

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Company Dashboards

AI Adoption

These dashboards show how your organization is adopting Showpad's AI-powered tools.

• Roleplay AI: See how Roleplay assignments, completions, and proficiency are trending across your organization.
• Field Seller Agent: Find out who's using Field Seller Agent to prepare for and follow up on meetings.

Showpad Adoption

This dashboard helps you gain insights about user interaction with Showpad.

• Showpad Adoption: How active is your team? Available as a dashboard template.

Sales Content Management

These dashboards help administrators gain insights into their marketing content performance and usage.

• Content Popularity: How is my content performing? Available as a dashboard template.
• Localized Content: How effective is my localization strategy?
• Revenue Influence: What content influences most revenue?
• Search Trends: What are users looking for?

Seller Effectiveness

These dashboards help administrators gain insights into their Courses.

• Course Completion: Are my sales users completing their Courses?
• Course Value: How valuable is a Course to learners?
• Experience Popularity: Which Experiences are most popular?
• Time To First Deal: How do Courses influence time to first deal?
• Win Rate: How do Courses influence deal win rate?

Buyer Engagement

These dashboards help administrators gain insights into buyer behavior and sharing activity.

• Buyer Interactions: Are buyers interacting with your assets? Available as a dashboard template.
• Shared Spaces Usage: Are users using Shared Spaces?

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Classic Dashboards

Use AnalyticsIQ, available on most of these question-based analytics dashboards, to get AI assistance for deeper dives into specific datasets. Filter, sort, aggregate, adjust the visual display, and more.

• Showpad Adoption: Is Showpad being used?
• Accessing Showpad: How do users access Showpad?
• Content Popularity: How is my content performing with my users?
• Buyer Views: What content is most viewed by buyers?
• Sharing Frequency: How often are users sharing through Showpad?

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Others

User Engagement

Compare Coach, Content, and overall engagement across users in one place, aggregated by User, Manager, Group, or Division.

• Details: user engagement details
  • Engagement reporting for Direct Managers
• Comparison: user engagement comparison

Content

See how your sales reps and their prospects interact with your content, so you can optimize your content budget and understand how reps customize content in sales conversations.

• All Content
• Marketing Content
• User Content

Coach

Analyze which content and coaching material is most valuable for your sales reps, identify training gaps, and compare user performance.

• Coach Reports

Activities

See an overview of user Share insights, tracking how prospects engage with shared assets, Pages, and Collections.

• Activities reports

Navigation Analytics

See detailed insight into the narrative flow that guides sales reps as they navigate conversations with prospects.

• Navigation Analytics

Shared Space Engagement

Explore data on Shared Spaces: who's using them, how they're used, and overall adoption.

• Shared Space Engagement

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Good to know

• All analytics and reporting data are refreshed every 24 hours.
• Share counts include content shared through email Shares, link Shares, and Shared Spaces.
• A session is logged whenever a user opens the Showpad app. A session ends after 30 minutes of inactivity.
• Reports that include industry benchmarks compare your instance's usage to aggregated data from other Showpad customers in your industry and of a similar employee count.
• View time in Content and User Engagement reports is capped at 1 hour per interaction, stops after 10 minutes of inactivity or when a user switches tabs or apps, and still counts interactions as brief as 2 to 5 seconds.
• Look for a tip box with a lightbulb icon on some dashboards. It contains personalized recommendations based on data your users have generated.

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