Guide to Showpad analytics and reports

The Enablement Cockpit is your hub for analytics in the Admin App. From the Analytics tab in the Admin App, you can quickly access all of your Question-based analytics dashboards and user engagement reports. 

See how it looks

Key features

• See how Showpad is being used on a granular level
• Ask relevant questions and gain insight with AnalyticsIQ on supported dashboards
• Discover the content with the strongest ties to results
• Learn how course activity relates to revenue
• Use data to design content that engages your team
• Print full data or generate a PDF
• Export full data set to CSV or XLS
• Analytic dashboards data is refreshed every 24 hours
• User Engagement Report data is refreshed every 24 hours

You need this to succeed

The quick way

1. Overview
2. Dashboards
   • Adoption
   • Sales Content Management
   • Seller Effectiveness
   • Buyer Engagement
3. Reports
   • User Engagement
     • Details
     • Comparison
   • Content
     • All Content
     • Marketing Content
     • User Content
     • Activities
     • Navigation Analytics
     • Shared Space Engagement
   • Coach
     • Coach Reports
4. Tips and Tricks

Do this step by step

Overview

The Overview page is the landing page for the Analytics tab. It provides a bird's-eye view of the Question-Based Analytics (QBAs) and metrics covered in Showpad’s analytics:

• Favorites—This section displays your go-to dashboard summaries. You can designate a dashboard summary as a favorite by clicking its star icon. This section is empty by default.
  
• Dashboard summaries - Each section includes a short description and cards representing a key performance indicator (KPI) per QBA within the Dashboards section (Adoption, Sales Content Management, Seller Effectiveness, Buyer Engagement).
  

Each card displays:

• a KPI visual corresponding with a visual in the specific QBA. The KPI’s trend to the previous timeframe is color-coded and displayed below the KPI value.
• the short name and the written out question that the QBA answers. Sparkles are visible when a QBA supports AnalyticsIQ. Clicking on the QBA opens the report.

Dashboards

Utilize AnalyticsIQ within Showpad's question-based analytics dashboards to get AI assistance to dive deeper into specific data sets. Ask questions and start understanding the available data better. Use the available options to filter, sort, and aggregate data as needed, as well as change the visual display and more.

Adoption

These dashboards help administrators gain insights about user interaction with Showpad. The following QBAs are addressed in this dashboard:

• Accessing Showpad - How do users access Showpad?
• Showpad Adoption - Is Showpad being used?

Sales Content Management

These dashboards help administrators gain insights into their marketing content performance and usage. The following QBAs are addressed in this dashboard:

• Content Popularity - How is my content performing with my users?
• Localized Content - How effective is my localization strategy?
• Revenue Influence - What content influences most revenue?
• Search Trends - What are users looking for?

Seller Effectiveness

These analytics dashboards help administrators gain insights into their Courses. The following QBAs are addressed in this dashboard:

• Course Completion - Are my sales users completing their courses?
  Course Value - How valuable is a course to learners?
• Experience Popularity - Which experiences are most popular?
• Time To First Deal - How do courses influence time to first deal?
• Win Rate - How do courses influence deal win rate?

Buyer Engagement

These analytics dashboards help administrators gain insights into buyer behavior and sharing activities. The following QBAs are addressed in this dashboard:

• Buyer Views - What content is most viewed by buyers?
• Shares Spaces Usage - Are users using Shared Spaces?
• Sharing Frequency - How often are users sharing through Showpad?

Reports

Using the Reports feature in Showpad's Admin App, you can see advanced analytics for both content and coaching.   

User Engagement

Engagement reports allow you to compare Coach, Content, and overall engagement amongst users all in one place, with the ability to aggregate data by User, Manager, Group, and Division.

Sales managers can then coach their team members accordingly and implement best practices. More details about that are visible in the coaching part. Here, you can follow up on the number of admins, Courses, pitches, and, most importantly, the scores.

• Details - User engagement details
• Comparison - User engagement comparison

Content

Content reports enable you to dive into user analytics and their activities to see how your sales reps and their prospects interact with content for your organization. This information allows you, as an administrator, to optimize your budget based on what content is most used and enhance your understanding of how sales reps customize content to guide sales conversations.

• All Content
• Marketing Content
• User Content
• Activities
• Navigation Analytics
• Shared Space Engagement

Coach

Coach Reports enable you to analyze which content and coaching material is most valuable for your sales reps. Flexible filters allow you to identify training gaps, compare user performance, and empower managers to coach teams on best practices and improvement areas.

Tips and Tricks

Here are some helpful tips to know when working with these reports:

• When it comes to Shares, these reports take into account content that was shared through email Shares, link Shares, and Shared Spaces.
• When you see a tip box indicated with a lightbulb, it contains personalized recommendations on terms, tips, and tricks designed for your specific users based on data they input themselves.
  
• A session is logged whenever a user opens the Showpad app. In question-based reporting, sessions are defined differently and more objectively than in previous Showpad reports. Here, we consider a session as a series of user events, and we only consider a new session if there was 30 minutes of inactivity time on the user’s side. In traditional reports, we count every time a user switches between Showpad and another application as a session.
• Reports that include industry benchmarks are derived from our actual customer base and are based on the related industry and the number of employees from that Showpad instance. We aggregate usage across your industry and compare that to the overall performance.
• At the top of each dashboard, click the Export icon and choose to print or generate a PDF of full or filtered data, or view all of your PDF exports.
  
• At the bottom of each dashboard, click the three dot menu and choose to export full sets of data or filtered sets to Excel or a CSV document.
  
• View Time Tracking (Web App): 
  • Duration Cap - In Content & User Reports, view time is capped at 1 hour per user interaction. The Activities tab has no limit, so long idle sessions may report extended view times.
  • Focus and Inactivity-Based Tracking - Tracking stops immediately when the user switches tabs or apps and after 10 minutes of inactivity (no mouse movement, focus changes, or asset interaction).
  • Short View Handling - Very brief interactions (as short as 2–5 seconds) are still tracked and included in engagement metrics.