Discover preferred content with Content Reports

Access comprehensive content analytics through the Content reports. Gain insights into the most valuable content for your sales teams and prospects by analyzing engagement data at the page level for both Marketing Content and personal User Content.

Marketing Content allows you to scope your data to just the assets or shareable Pages created and distributed by the marketing team. You will see the most relevant content listed based on activity and engagement.

User Content allows you to view and track content customized by your sales team when they add it to the My Files section.

See how it looks

• Run reports to see valuable information about marketing and user content
• Narrow in on an asset's single page level analytics or page subsets
• View assets that are created and personalized by your sales reps
• Analyze viewing and Share data for sales reps and prospects
• View activity on shareable Pages created in Showpad like other assets
• Show trends and distributions
• Quickly export this information by downloading analytics data in CSV format
• Admins will see data for deactivated and deleted users, while Promoted Members will only see active user data

You need this to succeed

Learn how it's done

To see the available reports, log in to the Admin App and select the Analytic tab.

In the Reports section of the left menu, under Content, are these three categories:

• All Content
• Marketing Content
• User Content

Note: Filtering by User Group only looks at current users assigned to a User Group.

All Content reports

The All Content reports page displays data about how content is used within the organization for specified time periods and, optionally, by user group. This allows you to identify the most used assets for the entire organization, considering both marketing and user content.

Here's a list of the analytics available on the All Content reports page:

• Content Viewing Trends: It's possible to distinguish between content viewed when shared (Recipient Views) and by users themselves on Showpad (In-app Views). This way, you not only know what marketing collateral is loved by your sales reps but also by your prospects.
• In-App Views by Platform: You may find it helpful to have insight into usage rates per device to better understand how your users access and use Showpad. This information is located within the In-app Views By Platform dataset, available as a donut graph or a trend chart.
• Content Usage In-App: The Content Usage In-app metrics allow you to compare assets by average in-app views vs. the number of in-app views. You can select specific asset types to filter by. Such as data showing usage for documents, URLs, videos, and HTML content only. Data for photos has been disabled. Enabling Zoom lets you see more precise time data using your mouse or trackpad. Hover your cursor over an asset, represented by a colored circle, to see further detail on the viewing activity.
• Content Usage Via Shares: The Content Usage via Shares metrics show the number of views by recipients vs. the number of Shares for content, which can also be filtered by asset type. If there is no sharing activity for a certain asset type, it will be omitted from the graph. Like the Content Usage by In-app views, you can see specifics on certain assets by hovering over the circle.

• Top Content: This table shows the top content with activity for the given time period. You can see the data by user group, too. You can sort in ascending or descending order by clicking the desired criteria. The sorting works similarly to what you might use in a spreadsheet. You can choose which criteria to be visible in your Top Content table by clicking the View mode icon. 

  When you hover your cursor over the asset, you will see a View button that allows you to view the file. A file or video cannot be viewed if it has been deleted. Like the other reports, this can be exported as a CSV by clicking the Download icon. The export only includes assets with activity within the given period.

  The timer starts when the asset is viewed and continues as long as the tab containing it remains in focus. If the viewer jumps to another tab, the timer will restart when the viewer resumes looking at the tab with your shared content. Likewise, after an hour of paused activity, the timer will stop and resume if the user returns.

  If you want to drill down further into the metrics on a particular piece of collateral, click the filename in the table or use the search bar to find the filename. Doing this will show you headline metrics related to that asset along with data on the following:

  • Viewing activity trends
  • Sharing activity trends
  • In-app views by platform
  • User content interaction

  Note: When clicking the document name, your previously selected filter will disappear on the detailed view. Your results may look different because, on this screen, you can only filter on the time period, not other items.

  

  To drill down on a single piece of content further, view the page-level analytics of the asset you selected. To do so, click the View As filter drop-down and select By Page. Choosing All will give a breakdown of analytics per page, or you can select a page or range of pages you'd like to view. This capability extends to HTML5 files, with analytics on which pages were visited and for how long. HTML5 Page analytics data before this feature's release on November 19, 2020, will not appear.

  If you are unsure which pages you want to dig into by their number, it can be helpful to use the Select by thumbnail tool to get a preview of each page. Select the pages, then click Apply. The data you will now receive about the particular pages will be:

  • View per Page
  • Time per Page 
  • In-App Activity, Per Page
  • Sharing Activity, Per Page

  Note: Page-level analytics is available via the API.

  

Marketing Content reports

Marketing Content is the collateral that you, as a Showpad administrator, upload to the Files library for your sellers to share with prospects. This will aid your team in determining which content you create is most valuable for your reps.

When your sales users edit existing Microsoft files using the integration, this section will also show you the number of versions with any activity for each original asset, along with the analytics on the modified versions. With Marketing Content, you can use various filters to tailor your reports based on your organization's needs. The available parameters are Date Range, Division, Experience, Tag, and User Group.

If you filter by a specific Experience, Showpad counts the number of asset views where the user was inside the sales Experience in the mobile app or Web App. That asset can also be viewed in other locations outside of the Experience. For example, viewing the asset from a Collection, a Shared Space, or in the content picker when creating a Share.

Because of this, there are many more views when you don't filter on an Experience than when you do. Filtering by Experience filters on events captured in the Experience, not by assets assigned in those Experiences.

With Marketing Content reports, Showpad offers advanced tag filtering. By clicking Switch to Advanced in the drop-down tag filter, you have more flexibility in what tags to include or exclude in your reporting. This is especially helpful when your organization has a significant amount of content uploaded to Showpad. To return to the standard filter option, click Switch to Basic.

Beyond the additional filtering options, the reports available for this content match those on the All Content reports page. With identical reporting types, you can compare certain marketing content data sets with personalized versions, for example. This side-by-side comparison can help you make necessary improvements or changes to the content currently being used.

Top Content

In the Top Content table, you will find various assets with their assigned Divisions, Experiences, and tags, limited to the ones selected in the corresponding filter. For example, if an asset has six different tags but only 5 have been selected in the Tag filter, only the 5 filtered tags will appear. Likewise, the Experience column lists only the selected Experiences. And of these, only the Experiences from which the asset has been viewed. A selected Experience won’t appear if the asset has not been viewed from it during the specified date range.

The Top Content table also displays information about in-app viewing and recipient views, along with the total Shares and Shares broken down by Gmail or Outlook. Recipient downloads report the number of times recipients have downloaded a particular asset. Lastly, the default table will show the number of active Shared Spaces the asset is in.

If an asset inside a shared Page is viewed, it will show in the Top Content table with 0 Shares, as it was shared indirectly within a Page.

Click the View mode icon to add extra fields not included in the default report, such as active Shared Space names, social Shares, tags, type, and more. The additional fields will be added after the last column in the order you select them. To remove any irrelevant fields, uncheck the box. Hover over the Question mark icon to read an explanation of each statistic.

To export a copy of the Top Content table, click the Download icon in the top right. Select to export the table with 1 row per asset or 1 row per user per asset and Experience (selected).  If you select 1 row per asset and Experience (selected), assets will have one row for each Experience they are in out of the filtered groups you selected. For example, if Asset A is in four selected Experiences, there will be four rows of Asset A's info in the exported table, one row for each Experience it belongs to.

Note: When filtering on a Division, you will only see analytics of content that was uploaded to that particular Division. Content uploaded to the Global Division will only be visible when filtering on Global, even when that content is used in other Divisions.

When there are personalized versions of a file, and you include them in reporting, you can scroll down the reports page to see all the versions listed in the Personalized Versions table below the original file, which will be at the top of the table. The information included will reflect the same details for a standard marketing asset, except an extra column will indicate the personalized version's owner.

Hover over the filename to see the View button. Clicking this will open that specific file version so you can view the changes made by the user who owns it.

To explore a specific version, click the filename in the table. This will open a details page with highlights and graphs indicating the trends and engagement with this file version.

To view the details on marketing content that has personalized versions created, check the box for Include personalized versions in reporting when looking at the overall report of that asset. The number of versions currently with logged activity is reflected below the filename. This only applies to Microsoft Office files edited through the integration with Showpad.

User Content reports

User Content reports grant you more control in analyzing how user-generated content provides value in closing deals. Also, you will have access to these personalized files that reps use to tailor their specific sales conversations. This will give insight into your users' My Files and Collections to better understand what customized content matters to your reps. It also lets you view this personalized collateral straight from the Admin App.

Usage Summary

When you navigate to the User Content reports page, you will have the option to select a User Group and sort content by Asset Origin. If you do not select one group, it will default to All Users. If you don't select the origin of the content, Personal Content, or Edited Marketing Content, it will show the information for the whole user content.

This initial page provides a Usage Summary. This usage summary is not scoped to a period but displays a snapshot of that moment in time for three different things:

• Summary metrics:  Outlines the usage of Collections and My Files.
• Content Usage by Asset Type: A pie chart shows the distribution.
• Assets per User: The histogram chart outlines the distribution of uploaded assets to users. Hovering over a bar displays a list of users in that bucket. If you export the data as a CSV, you will also see this list.

Usage Trends

Scrolling further down the User Content reports page, you will see Usage Trends for personalized content. By selecting a date range and, optionally, a user group and asset origin, you can see content uploading trends and viewing data for a specific period. The latter dataset structure is identical to the viewing analytics in the All Content reports page. Content Storage Trends specify how many assets were uploaded on that day, week, or month.

Top Content

To drill down into the data available for a piece of user content, you can either click the asset name if it appears in the Top Content table or you can use the search bar to find the asset you're looking for. The data in Top Content is dictated by the filters set in Usage Trends. Showpad Videos users create will be noted with a .webm extension.

Once you click a specific asset, you will be brought to a page with the details of this piece of content. This includes headline metrics on the interaction with the asset and graphs showing the sharing and viewing trends. If the asset has multiple pages, you will see the same option here to View As an Entire Document or By Page for page-level analytics. HTML5 page-specific views will appear in this section of reports.

You can view the asset or see if it has been deleted from a user's My Files by viewing the filename in the header of that asset's details page. It will indicate it's deleted, and an icon for the asset will no longer be visible.

Tip: You can learn more about which content is most useful to buyers and sellers on Shared Spaces and visualize the data with Shared Spaces Engagement Reports.