Share Showpad content with Outreach

With Showpad’s integration with Outreach, sellers and admins can easily include Showpad content as Advanced dynamic links to share in Outreach emails, templates, or sequences. Using Advanced dynamic links or the Showpad Galaxy plugin within Outreach, you can generate unique URLs to share assets in Outreach, which allows the sender to track individual engagement from recipients.

If your organization’s admin creates sequences or templates for you using Showpad content, any interactions from the recipient will log into your Showpad insights as the sender so you can track their engagement.  

See how it works

Key features

• Increase sales effectiveness using Showpad’s Advanced dynamic content links in Outreach emails, sequences, and templates
• Track individual prospect’s engagement on received Showpad content
• Empower Outreach admins with the ability to install the app for all sellers and distribute marketing-approved Showpad content in Outreach

You need this to succeed

• A Showpad Content Plus or Ultimate account
• An Outreach account
• The Showpad Outreach plugin installed by your admin through the Galaxy Ecosystem
• An Advanced dynamic link, generated from the Share menu in the Windows Desktop app and Web App

The quick way

1. Create sequences, templates, or emails in Outreach 
2. Create an Advanced dynamic link
3. Track recipients' engagement with sent content in your Showpad Share tab

Do this step by step

Note: If you're a user and your Outreach admin has set up sequences including Showpad content on your behalf, you will receive insights about the recipient's engagement with that content as the sender.

You can add Showpad content from two places when creating an email draft. Use the Showpad Galaxy plugin button within the email composer or generate an Advanced dynamic link in Showpad's Windows Desktop app or Web app.

Using the Showpad Galaxy plugin

1. When using the Showpad Galaxy plugin button, click the Showpad icon.
2. You may be prompted to log in to your Showpad account. Browse your Showpad Experiences, Collections, or My Files for content.  
3. Select the content you wish to include. Check or uncheck the Allow Downloads box to determine if recipients can download a copy of the content, then click Insert.
4. If you're sending the email right away, click Send, otherwise click Save.

Using an Advanced dynamic link

1. On Showpad's Windows Desktop app or Web app, browse or search for the assets you want to share with your recipients. Select Get a link.
2. Fill in the name for your Share.
3. Select Advanced dynamic link.
4. Select Outreach as the platform. Notice that recipient and sender email addresses are greyed out, because Showpad automatically formats the link for Outreach. Select the desired options, then click Generate Link.
5. Copy the link.
6. Insert the link into your Outreach email as a hyperlink.

Track the recipient's engagement

If you're an admin setting up sequences or email templates for your users, the recipient engagement will track their activity. Within the dynamic link, the parameters for recipient and sender will be replaced by the actual recipient and sender, and if the sender address matches a Showpad user, the Share is transferred to that user. 

Thanks to these dynamic links in the outreach emails, you, as a Showpad user, will receive insight into the individual recipient's activity.

Note: With this feature, Showpad does not log activity to your CRM; however, the Shares are aggregated as insights in Showpad.  

1. You will receive notifications when a prospect has engaged with your content. To track your prospect's engagement, click View Activity from the email notification you receive, or launch your Showpad account and navigate to your Shares tab. Select the Emails & Links.
2. The name of the Share will show as the name you gave the link. You will see the email address to which the Share was sent and the date and time it was sent. Note that it shows the Share was sent from Outreach.