Showpad Content ROI charts within MS Dynamics

Understand exactly which content influences your deals and at what stage of the opportunity cycle. With Content ROI, you can leverage Showpad sharing data directly within MS Dynamics to connect individual assets to revenue.

Showpad provides the raw sharing data, giving you complete control to create custom charts and dashboards within your preferred reporting tools. This allows you to visualize the direct impact of your content strategy on your bottom line.

Key insights include:

• View Counts: How often prospects view specific assets.
• Sharing Trends: Content distribution over time, filtered by Opportunity, Account, or Lead.
• Deal Velocity: Correlations between specific assets and pipeline progression (e.g., determining if a particular case study accelerates movement to the next deal stage).

This feature relies on the Showpad for Microsoft Dynamics integration. Once your users log in to Dynamics via the Showpad app (Web or Mobile), their sharing activity is automatically stored in Dynamics entities, ready to be used in your reporting workflows. 

See how it looks

Key features

• Revenue attribution: Determine how specific content contributed to winning a deal and attribute revenue based on Opportunity data.
• Granular segmentation: Filter charts to see which content performs best across different industries and opportunity stages.
• Custom entity utilization: Access specific Showpad entities (tables) to build comprehensive custom reports.
• Marketing automation alignment: Leverage Showpad engagement data stored in Dynamics to inform lead scoring in integrated platforms like HubSpot or Marketo.

Note: Data for a specific piece of content will appear in reports only after it has been shared for the first time.

You need this to succeed

The quick way

1. Open Showpad Content ROI app
2. Browse the Showpad Content, Activities, and Content Views for more details 

Do this step by step

1. Make sure you have downloaded and installed the latest Showpad Insights App. Read more on how to do so here.
2. To access Showpad Content ROI, click the app in the top menu to display your available apps and select Showpad Content ROI.
3. Your charts are empty when you first start using the dashboards. Historic data from previous Showpad Shares is not saved in the MS Dynamics database. As a result, those historical Shares are not visible in Showpad Content ROI. This means that you can start using the sharing data once you have installed the Showpad Insights app and configured the Showpad’s Microsoft Dynamics integration for your users. Only content that has been shared at least one time is visible in the dashboards to avoid large reports containing assets that were never shared.
4. Two dashboards are available: Showpad - Overall Content ROI and Showpad - Asset ROI. The following sections describe the charts on these dashboards.

Showpad - Overall Content ROI

Content Sharing Trends

This chart displays a timeline view of sharing activity. You can use this to monitor adoption rates over time and see if sharing spikes correlate with specific internal launches or marketing campaigns. Source View: Showpad Activities with Engagement

Content Used by Opportunity Stage

This chart shows a breakdown of which assets are shared during specific sales stages (e.g., Discovery, Proposal, Negotiation). It helps identify if your sales reps have the right content for every step of the buyer’s journey. Source View: Active Showpad Activity Items

Top Content By Actual Revenue (Won Opportunities)

This chart displays a ranking of content assets based on the total revenue of the closed-won opportunities they were part of. This is your direct ROI metric, identifying which assets are most strongly associated with high-value wins. Source View: Showpad Contents with Activity and Engagement

Top Content by Number of Deals

This chart shows the assets that appear most frequently in winning opportunities, regardless of the deal size. It highlights the "essential" content that your sales team relies on to close the majority of their deals. Source View: Showpad Contents with Activity and Engagement

Showpad Content Time Spent

This chart displays the total cumulative time prospects have spent viewing specific files. High time-spent metrics indicate that the content is engaging and relevant to the buyer, rather than just being opened and closed immediately. Source View: Showpad Contents with Activity and Engagement

Content by Industry Chart

This chart shows content usage segmentation by the Industry field of the associated Account or Lead. It validates whether your vertical-specific content strategies are reaching the correct target audiences. Source View: Showpad Contents with Activity and Engagement

Showpad - Asset ROI

Total Content Shares per Week

This chart displays the volume of Shares for specific assets on a weekly basis. It helps track the immediate adoption of newly launched content or identify sudden drops in usage for core assets. Source View: Showpad Contents with Activity and Engagement

Showpad Content by Opportunity Stage

This chart maps specific assets to the deal stages where they are used most often. It reveals if an asset is being used correctly (e.g., ensuring a "Pricing Sheet" is used in Negotiation rather than Discovery). Source View: Showpad Contents with Activity and Engagement

Revenue Influenced Over Time

This chart shows a trend line showing the total value of opportunities touched by Showpad content over a specific period. It visualizes the monetary impact of your content strategy and how it correlates with seasonal revenue trends. Source View: Showpad Contents with Activity and Engagement

Content Distribution by Account Industry

This chart breaks down asset usage by the target Account's industry. It confirms if industry-specific collateral is actually reaching the intended vertical. Source View: Showpad Contents with Activity and Engagement

Average View Time by Content

This chart displays the average duration prospects spend viewing a specific file. It helps distinguish between content that is merely opened versus content that is thoroughly consumed. Source View: Showpad Contents with Activity and Engagement

Content Usage: Won vs Lost Opportunities

This chart compares content usage between deals that were won and those that were lost. It helps identify "winning assets" versus content associated with stalled or lost deals. Source View: Showpad Contents with Activity and Engagement