Showpad Content ROI charts within MS Dynamics Updated August 05, 2026 06:00 Understand exactly which content influences your deals and at what stage of the opportunity cycle. With Content ROI, you can leverage Showpad sharing data directly within MS Dynamics to connect individual assets to revenue. Showpad provides the raw sharing data, giving you complete control to create custom charts and dashboards within your preferred reporting tools. This allows you to visualize the direct impact of your content strategy on your bottom line. Key insights include: View Counts: How often prospects view specific assets. Sharing Trends: Content distribution over time, filtered by Opportunity, Account, or Lead. Deal Velocity: Correlations between specific assets and pipeline progression (e.g., determining if a particular case study accelerates movement to the next deal stage). This feature relies on the Showpad for Microsoft Dynamics integration. Once your users log in to Dynamics via the Showpad app (Web or Mobile), their sharing activity is automatically stored in Dynamics entities, ready to be used in your reporting workflows. See how it looks Key features Revenue attribution: Determine how specific content contributed to winning a deal and attribute revenue based on Opportunity data. Granular segmentation: Filter charts to see which content performs best across different industries and opportunity stages. Custom entity utilization: Access specific Showpad entities (tables) to build comprehensive custom reports. Marketing automation alignment: Leverage Showpad engagement data stored in Dynamics to inform lead scoring in integrated platforms like HubSpot or Marketo. Notes on how records get related: Data for a specific piece of content will appear in reports only after it has been shared for the first time. The Account on a Showpad Activity is filled in from the account the seller selected, even when no opportunity was selected, so account and industry based reporting also works for Shares that are not tied to a deal. When a Share is logged against both a contact and a lead, both the Contact and the Lead lookups are filled in.Opportunity Stage stores the stage at the moment of the Share, so it does not change when the deal moveson. That is what makes the stage-based charts meaningful. You need this to succeed Plan: eOS Expert, eOS Advanced, eOS Professional Legacy plan: Showpad Content Ultimate Permissions: Administrator Prerequisites: Admin privileges in MS Dynamics • Showpad Insights App version 2.1.0 or later installed in your MS Dynamics environment Showpad activities enabled for MS Dynamics Showpad Content ROI reporting enabled A security role that grants Read access to the Showpad Content ROI tables (the Showpad Administrator role grants organization-wide Read on Showpad Activity, Showpad Activity Item, Showpad Content, and Showpad Content View) Config: MS Dynamics primary user email address must match the Showpad user email address The quick way Open Showpad Content ROI app Browse the Showpad Content, Activities, and Content Views for more details Make use of the available objects to create your reports Do this step by step Make sure you have downloaded and installed the latest Showpad Insights App. Read more on how to do so here. To access Showpad Content ROI, click the app in the top menu to display your available apps and select Showpad Content ROI. Note: The Showpad Content ROI app is only visible to users whose security roles give them access to it. System Administrators and users with the Showpad Content ROI security role see it by default. If a sales manager or analyst cannot see the app in the app list, check their security roles in the Power Platform Admin Center and ensure they have Read access to the Showpad tables (the Showpad Administrator role grants this for the whole organization; the Showpad User role only exposes a seller’s own Showpad Activities). Your charts are empty when you first start using the dashboards. Historic data from previous Showpad Shares is not saved in the MS Dynamics database. As a result, those historical Shares are not visible in Showpad Content ROI. This means that you can start using the sharing data once you have installed the Showpad Insights app and configured the Showpad’s Microsoft Dynamics integration for your users. Only content that has been shared at least one time is visible in the dashboards to avoid large reports containing assets that were never shared. Two dashboards are available: Showpad - Overall Content ROI and Showpad - Asset ROI. The following sections describe the charts on these dashboards. Back to Top Showpad - Overall Content ROI Content Sharing Trends This chart displays a timeline view of sharing activity. You can use this to monitor adoption rates over time and see if sharing spikes correlate with specific internal launches or marketing campaigns. Source View: Showpad Activities with Engagement Content Used by Opportunity Stage This chart shows a breakdown of which assets are shared during specific sales stages (e.g., Discovery, Proposal, Negotiation). It helps identify if your sales reps have the right content for every step of the buyer’s journey. Source View: Active Showpad Activity Items Top Content By Actual Revenue (Won Opportunities) This chart displays a ranking of content assets based on the total revenue of the closed-won opportunities they were part of. This is your direct ROI metric, identifying which assets are most strongly associated with high-value wins. Source View: Showpad Contents with Activity and Engagement Top Content by Number of Deals This chart shows the assets that appear most frequently in winning opportunities, regardless of the deal size. It highlights the "essential" content that your sales team relies on to close the majority of their deals. Source View: Showpad Contents with Activity and Engagement Showpad Content Time Spent This chart displays the total cumulative time prospects have spent viewing specific files. High time-spent metrics indicate that the content is engaging and relevant to the buyer, rather than just being opened and closed immediately. Source View: Showpad Contents with Activity and Engagement Content by Industry Chart This chart shows content usage segmentation by the Industry field of the associated Account or Lead. It validates whether your vertical-specific content strategies are reaching the correct target audiences. Source View: Showpad Contents with Activity and Engagement Back to Top Showpad - Asset ROI Total Content Shares per Week This chart displays the volume of Shares for specific assets on a weekly basis. It helps track the immediate adoption of newly launched content or identify sudden drops in usage for core assets. Source View: Showpad Contents with Activity and Engagement Showpad Content by Opportunity Stage This chart maps specific assets to the deal stages where they are used most often. It reveals if an asset is being used correctly (e.g., ensuring a "Pricing Sheet" is used in Negotiation rather than Discovery). Source View: Showpad Contents with Activity and Engagement Revenue Influenced Over Time This chart shows a trend line showing the total value of opportunities touched by Showpad content over a specific period. It visualizes the monetary impact of your content strategy and how it correlates with seasonal revenue trends. Source View: Showpad Contents with Activity and Engagement Content Distribution by Account Industry This chart breaks down asset usage by the target Account's industry. It confirms if industry-specific collateral is actually reaching the intended vertical. Source View: Showpad Contents with Activity and Engagement Average View Time by Content This chart displays the average duration prospects spend viewing a specific file. It helps distinguish between content that is merely opened versus content that is thoroughly consumed. Source View: Showpad Contents with Activity and Engagement Content Usage: Won vs Lost Opportunities This chart compares content usage between deals that were won and those that were lost. It helps identify "winning assets" versus content associated with stalled or lost deals. Source View: Showpad Contents with Activity and Engagement Back to Top Create your reports with these objects Let's get technical. Here's a list of available MS Dynamics native and custom objects you can use: Dynamics Custom ObjectsShowpad Activity Field Label Field Name Data Type Description Showpad Activity spd_showpadactivityid Primary Key (Guid) Unique identifier for the Showpad activity Showpad ID spd_showpadid Text (850 chars) Primary name field Activity Time spd_activitytime DateTime Date and time when the activity happened Subject spd_subject Text (100 chars) The subject of the activity Type spd_type Picklist The kind of activity:1= Share, 2= Meeting, 3= Link Opportunity Stage spd_opportunitystage Text (100 chars) The deal's stage at the exact time of the activity Account spd_account Lookup The related company in MS Dynamics Contact spd_contact Lookup The related person in MS Dynamics Lead spd_lead Lookup The related potential customer in MS Dynamics Opportunity spd_opportunity Lookup The related deal in MS Dynamics Owner ownerid Lookup The MS Dynamics user the activity is assigned to (the user who sharedthe content). Requires that user to have Read access to the ShowpadActivity table; otherwise, this stays set to the Showpad application user. Task spd_task Lookup The MS Dynamics Task logged for this Share. Showpad Activity Item Field Label Field Name Data Type Description Showpad Activity Item spd_showpadactivityitemid Primary Key (Guid) Unique identifier for the activity item ID spd_id Text (850 chars) Auto-generated primary name field Showpad Activity spd_showpadactivity Lookup Reference to Showpad Activity record Showpad Content spd_showpadcontent Lookup Reference to Showpad Content record Showpad Content Field Label Field Name Data Type Description Showpad Content spd_showpadcontentid Primary Key (Guid) Unique identifier for the Showpad content Showpad ID spd_showpadid Text (850 chars) Primary name field Content Type spd_contenttype Text(100 chars) The type of content File Name spd_filename Text(100 chars) The name of the file Showpad Content View Field Label Field Name Data Type Description Showpad Content View spd_showpadcontentviewid Primary Key (Guid) Unique identifier for the view Showpad ID spd_showpadid Text (850 chars) Primary name field View Time spd_viewtime DateTime Date and time when the content was viewed Duration spd_duration Decimal Duration of the content view in seconds, including fractions ShowpadActivity Item spd_showpadactivityitem Lookup Reference to Showpad Activity Item entity Note: Every Showpad table also carries the standard MS Dynamics columns you can report on, including Status (statecode), Created On (createdon), and Owner (ownerid). The Showpad ID text fields hold up to 850 characters; Subject, Opportunity Stage, File Name, and Content Type hold up to 100 characters and are shortened with an ellipsis if the original value is longer. Views you can start from MS Dynamics charts and views can only join one table away from their source table, so the app ships views that pre-join the Showpad tables for you. View Table Use it for All Showpad Activities Showpad Activity Item One flat row per shared asset, with the activity subject, type and time, the related account, contact, lead, opportunity andopportunity stage, the linked task, the file name and content type, the view time and duration, and the activity owner. The best starting point for custom reports and exports Showpad Activities with Engagement Showpad Activity Activity level reporting - source of the Content Sharing Trends Active Showpad Activity Items Showpad Activity Item Source of the Content Used by Opportunity Stage chart Showpad Contents with Activity and Engagement Showpad Content Asset level reporting - source of most charts on both dashboards Content by Account Industry Showpad Content Asset usage per account industry My Showpad Activities Showpad Activity What an individual seller shared - works because activities are owned by the seller who shared the content For reporting that spans all four tables at once, use Power BI or a FetchXML based report; the All ShowpadActivities view is a good template for the joins. 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