Customize branding for a value model

By default, value models inherit your organization's branding. You can customize individual models to apply a different logo, colors, and fonts. This is useful for partner-branded models, campaign-specific Experiences, or acquired companies that maintain a separate identity. It’s also well suited to channel selling: duplicate an established value model, then apply the partner's branding to the copy. This keeps the calculation logic intact while giving the partner their own branded experience.

When a model has customized branding, it keeps its saved logo, colors, fonts, and email settings until an administrator edits it.

See what it looks like

You need this to succeed 

• A Value Factory admin account
• An existing value model
• Approved logo file (high-quality JPEG or PNG with suitable whitespace), color values, and font choices

The quick way

1. Sign in to Value Factory (value.showpad.com) and navigate to Value Models.
2. Open your model's three dot menu and select Branding Configuration.
3. Edit the colors, fonts, and logo for this value model.
4. Click Save Changes.

Do this step by step

Customize branding for a value model

1. Sign in to Value Factory (value.showpad.com) and navigate to Value Models.
2. Open your model's three dot menu and select Branding Configuration. The page shows the branding this model currently uses: either custom branding saved by an admin earlier, or your organization's default branding.
3. In Color Palette, enter the color values for this model:
   • Branding Colors: Primary Color (used for headline banners and buttons) and Secondary Color (used as an accent color).
   • Text Colors: Primary Text Color (text against the primary background), Secondary Text Color (text against the secondary background), and Body Text Color (text against the body background).
4. In Typography, choose a Primary Font and Secondary Font from the dropdowns. Use the Preview panel to see how the fonts look before saving.
5. In Organization Logo, upload the logo for this experience. JPEG and PNG are supported. The logo appears in the header section of all reports.
6. In Emails, turn on Apply this value model's branding to invitation emails to use this model's brand colors and logo in collaboration invitation emails. When turned off, your company branding will be used if enabled. Otherwise, default branding is applied.
7. Click Save Changes.

When you save, every setting on this page becomes this model's branding, including settings that match your organization's defaults. Later changes to your organization's branding won't apply to this model, so check every setting before you save.

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Restore organization branding

To remove the override and return the model to organization defaults:

1. Open your model's three dot menu and select Branding Configuration.
2. Click Set to Default.
3. Confirm that the organization logo, colors, fonts, and email settings appear correctly.

After Set to Default, future changes to the organization branding will apply to this model automatically.

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Troubleshooting