Share Showpad content with Marketo

Note: This article is about the new beta Admin App, which is still in development. Changes may occur. Please provide feedback directly in the beta app.

Include Showpad content as advanced dynamic links in your Marketo email templates and campaigns to gain better visibility into individual recipient engagement. When a lead interacts with content they receive, the activity will be tracked to the lead owner’s email address if they have a Showpad account. If the lead doesn’t have an owner with a Showpad email address, the activity will link to the Showpad account of the person who sent the link.

Each recipient of the Share receives a unique link to allow tracking activity per recipient. The unique advanced dynamic link includes variables to detect the lead or prospects and the lead owner’s email addresses.

See how it looks

Key features

• Include content from Showpad in Marketo campaigns and email templates
• Track individual lead engagement with the received content

You need this to succeed

• The beta Admin App enabled
• Feature availability depends on your subscription package
• A Marketo account
• An advanced dynamic link generated on Showpad’s Web App or Windows Desktop app

The quick way

1. Create email templates in Marketo
2. Generate an advanced dynamic link on Showpad
3. Browse and select content to include
4. Paste the advanced dynamic link into your email template
5. Track recipients engagement

Do this step by step

1. Open the content you want to share on Showpad.
2. Click Share and select Get a link. You can link to the full document or selected pages.
3. Add a Name for the Share you want to distribute using Marketo.
4. Search or browse for additional Showpad content you want to include.
5. Select Advanced dynamic link.
6. Choose Marketo as the Platform. The sender and recipient options will be greyed out. Showpad automatically generates a link to use on the Marketo platform.
7. Optionally, you can allow the content to be downloaded and add an expiry date.
8. Select a Sharing Theme, that defines how the Share looks when opened by a recipient.
9. Click Generate Link.
10. Click Copy Link to save the link to your clipboard, or you can copy it manually. Notice that the link automatically contains the information required by Marketo.
11. While creating a Marketo campaign or email template, select the text in your message that you'll use as a link to the content, then click the link icon.
12. Paste the link in the URL bar in the Insert Link dialogue box. Click Insert.
13. After sending the message, you can track engagement per recipient in your Showpad activity.

Tip: When viewing Shares in Marketo: unless you add firstName and lastName query parameters, a Marketo Share will show as "Someone viewed ..." without identifying the user.

To prevent this, add the following to the copied URL.

?emailAddress={{lead.Email Address}}&sender={{lead.Lead Owner Email Address}}&firstName={{lead.First Name}}&lastName={{lead.Last Name}}

Note: If you add the email address of another user in the sender parameter instead of the Lead Owner email, the other user must have access to all the content shared to see the lead activity in their Share insights. If not, the activity will appear on the Lead Owner Insights.