Does anybody have any tips on a good taxonomy to combine sales and market stages / definitions?
Marketing uses tags like Bottom, Top and Middle of funnel to classify content. Sales has a more comprehensive set of stages like nurture, prospects, pitching, proposal, negotiation etc. Much of our content does not fit the Sales stages or there is no specific content for say "negotiation". In reverse, Sales not think of content as top of funnel.
thanks for any tips.
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