tags for content stages

Axel Kirstetter

• August 16, 2022 15:22

Hello,

Does anybody have any tips on a good taxonomy to combine sales and market stages / definitions?

Marketing uses tags like Bottom, Top and Middle of funnel to classify content. Sales has a more comprehensive set of stages like nurture, prospects, pitching, proposal, negotiation etc. Much of our content does not fit the Sales stages or there is no specific content for say "negotiation". In reverse, Sales not think of content as top of funnel. 

thanks for any tips. 

0

• Official comment

  

  Sarah Shockey

  • August 22, 2022 15:09

  Hi Axel,

  Thanks for reaching out for taxonomy tips! I shared your post with our team which includes your Customer Success Manager and Professional Support service members so that they can generate some specific ideas and solutions for your Showpad instance. Stay tuned as someone will get in touch with you on this topic. If anyone reading this wants to post their ideas and successes with tags, this thread will be open and available for new ideas. Have a great day!

Please sign in to leave a comment.