Share Showpad content with Marketo

Include Showpad content as Advanced dynamic links in your Marketo email templates and campaigns to gain better visibility into individual recipient engagement. When a lead interacts with content they received, the activity will be tracked to the lead owner’s email address if they have a Showpad account. If the lead doesn’t have an owner with a Showpad email address, the activity will link to the Showpad account of the person who sent the link.

Each recipient of the Share receives a unique link to allow tracking activity per recipient. The unique Advanced dynamic link includes variables to detect the lead or prospects and the lead owner’s email addresses.

Key features

• Include content from Showpad in Marketo campaigns and email templates
• Track individual lead engagement with the received content

You need this to succeed

• A Marketo account
• An Advanced dynamic link generated on Showpad's Windows Desktop app or Web app
• Showpad Plus or Ultimate pricing package

The quick way to awesomeness

• Create email templates in Marketo
• Generate an Advanced dynamic link on Showpad
• Browse and select content to include
• Paste the Advanced dynamic link into your email template
• Track recipients engagement 

Do this step by step

1. Open the content you want to share on Showpad. 
2. Share by getting a link. You can select the full document or selected pages.
3. Add a Name for the Share you want to distribute using Marketo.
4. Search or browse for additional Showpad content you want to include.
5. Select Advanced dynamic link.
6. Choose Marketo. The sender and recipient options will be greyed out. Showpad automatically generates a link to use on the Marketo platform.
7. Optionally, you can allow the content to be downloaded and add an expiry date.
8. Select a Sharing Theme, that defines how the Share looks like when opened by a recipient.
9. Click Generate Link.
10. The link is automatically copied to your clipboard, or you can do it manually. Notice that the link automatically contains the information required by Marketo.
11. Select the text in your email that you'll use as the hyperlink, then click the link icon.
12. Paste the link in the URL bar in the Insert Link dialogue box. Click Insert.
13. After sending your email, you can track engagement per individual recipient in your Showpad activity.

Tip: When viewing Shares in Marketo: unless you add "firstName" and "lastName" query parameters, a Marketo Share will show as "Someone viewed ..." without identifying the user. 
To prevent this, add the following to the copied URL.
?emailAddress={{lead.Email Address}}&sender={{lead.Lead Owner Email Address}}&firstName={{lead.First Name}}&lastName={{lead.Last Name}}

Note: If you add the email address of another user in the sender parameter instead of the Lead Owner one, the other user must have access to all the content shared to be able to see the lead activity in their Share insights. If not, the activity will appear on the Lead Owner Insights.