Include Showpad content as dynamic links in your Marketo email templates and campaigns to gain better visibility into individual recipient engagement. When a lead interacts with content they received, the activity will track to the lead owner’s email address, if they have a Showpad account. If the lead doesn’t have an owner with a Showpad email address, the activity will link to the Showpad account of the person who sent the link.
Each recipient of the share receives a unique link to allow for tracking activity per recipient. The unique dynamic link includes variables to detect the lead or prospect's email address, as well as the lead owner’s email address.
Key features
- Include content from Showpad in Marketo campaigns and email templates
- Track individual lead engagement with received content
You need this to succeed
- A Marketo account
- Showpad for Chrome Extension
- Showpad plus or ultimate pricing package
The quick way to awesomeness
- Create email templates in Marketo
- Open the Showpad for Chrome extension
- Browse and select content to include
- Paste the dynamic link into your email template
- Track recipients engagement
Do this step by step
- Create an email or template within your regular workflow.
- To add Showpad content, click the Showpad for Chrome extension. You may be prompted to log in.
- Select Marketo as your sharing method.
- Browse for the content you would like to include. Select the content by clicking on it or checking the box, then click Next.
- Give the link an internal tracking name which will be used for your reference and help you find it in your Showpad insights later.
- To remove any content from the share link, click the x to the right of the asset. Update the sharing theme. Select if recipients are able to download assets. When you're ready, click Generate Link.
- The link will be automatically copied to your clipboard, but you also have the option to manually copy the link. Click Done.
- Select the text in your email which you'll use as the hyperlink, then click the link icon.
- In the Insert Link dialogue box, paste the link in the URL bar. Click Insert.
- After your email is sent, you can track engagement per individual recipient in your Showpad activity. Something to note when viewing shares in Marketo: unless you add "firstName" and "lastName" query parameters, a Marketo share will show as "Someone viewed ..." without identifying the user.
To do this, add the following to the URL, after Address. So, ?emailAddress={{lead.Email Address}}&sender={{lead.Lead Owner Email Address}} becomes ?emailAddress={{lead.Email Address}}&sender={{lead.Lead Owner Email Address}}&firstName={{lead.First Name}}&lastName={{lead.Last Name}}
Note: If you add the email address of another user in the sender parameter instead of the Lead Owner one, the other user must have access to all the content shared to be able to see the lead activity in their Share insights. If not, the activity will appear on the Lead Owner Insights.
