Enabling Showpad and C4C integration

Cloud for Customer (C4C) is part of SAP's cloud solution and it manages customer sales, customer services, and marketing activities. Connecting your favorite CRM tool with the relevant Showpad sharing activities is a powerful combination. It keeps your sales reps engaged in C4C while still seeing the Showpad sharing activities. Enabling this integration gives your users a helpful overview of all interactions with their prospects in this cloud CRM solution.

Note: Cooperate with your SAP/C4C administrator and Showpad's Professional Services team to set up authentication specifically for your environment.

• Enable Showpad sharing activities for your users in C4C
• Keep sales reps engaged in C4C while seeing Showpad activities
• Help your users understand how their prospects interact with shared content with the Sharing Insights app in C4C
• We log the activity to C4C and don't install custom objects
• Works with Showpad's Web app, iOS  and Android app

You need this to succeed

• Admin access to Showpad and SAP/C4C
• The C4C Tenant URL that is used to visit the C4C instance
• Showpad Plus or Ultimate package
• To use SSO, Entra ID is required 

Do this step by step

• Enabling Showpad activity logging for C4C
• Installing the Showpad Insights App in C4C

Enabling Showpad activity logging for C4C

1. Open the Admin Settings in Showpad's Online Platform.
2. Go to Integrations, CRM tab.
3. Click Connect to CRM.
4. Give the instance an Alias name, and select SAP C4C from the instance dropdown menu.
5. Provide the C4C Tenant URL. : This is the URL you use to visit your C4C instance. The format is as follows: https://my123456.crm.ondemand.com.
   
6. We support two ways of authentication.
   • Email & Password, with basic authentication via HTTP, mostly used for testing purposes.
   • More secure via Entra ID (formally Azure Active Directory), using an OAuth client in C4C. For more information, see this article on SAP's website.   
   • Reach out to your Professional Services contact at Showpad to set up authentication specifically for your environment or contact support for more information.
7. Authenticate with the SAP/C4C account to finalize the integration.
   
8. The connection will be verified and added to the CRM configuration.
9. Your users will now have the possibility to log any email share and Shared Space they create to a C4C object using the Web app or Showpad's iOS app. (An opportunity, account, contact, lead)

Installing the Showpad Insights App in C4C

Installing the Sharing Insight app in C4C will help your users understand how their prospects interact with content shared with them, directly from C4C. 

The app can be installed in an opportunity, account, contact, and lead object.

To install the Showpad Insights App, reach out to your Professional Services contact at Showpad.

To learn more about Sharing Insight, read this article.