Content recommendations automatically suggest the most relevant content for each sales conversation. The recommendations, which serve up materials such as videos, ebooks, white papers, and infographics, are based on deal data in Salesforce. Using machine learning, the recommendations become more intelligent over time.
In addition, as an admin, you can configure recommendation rules using all types of Salesforce fields and fields on related objects. This will give your sales reps the best suggestions on how they advance each deal. Users will find recommended content in Accounts, Leads, Contacts, or Opportunities.
You need this to succeed
- Admin privileges on both the Showpad and Salesforce platforms
- Showpad Ultimate plan
- Salesforce Enterprise or Unlimited plan
- In Showpad, the users need access to the Experience that uses the recommended assets
Select your Salesforce Experience
 Classic |
 Lightning |
See how it's done on Salesforce Classic
- To enable these recommendations, make sure you first configure the Salesforce instance, CORS, and the Showpad for Salesforce app. There are some settings in your Salesforce instance that must be configured a certain way in order for the integration to work.
- Enable the Shared Activities by navigating to the Activity Settings via Setup, Build, Customize, Activities, Activity Settings. Enable the Allow Users to Relate... option.
- Profiles need to have read access to Price Books in order for the recommended content to be available once the connection is configured.
You can find these settings under Administer, Manage Users, Profiles. In Basic Access, enable the Read access for Price Books.
See how it's done on Salesforce Lightning
- To enable these recommendations, make sure you first configure the Salesforce instance, CORS, and the Showpad for Salesforce app. There are some settings in your Salesforce instance that must be configured a certain way in order for the integration to work.
- Enable the Shared Activities by navigating to the Activity Settings via Feature Settings, Sales, Activity Settings. Enable the Allow Users to Relate... option.
- Profiles need to have read access to Price Books in order for the recommended content to be available once the connection is configured.
You can find these settings by selecting the Gear icon, Setup, Security, Sharing Settings. Choose Price Book in the selection box labeled 'Manage sharing settings for:' and set the default access levels to Use.
Do this step by step
- Click the settings gear in the Online Platform and select Integrations.
- Create or edit an existing Instance in the CRM tab.
- Click the Recommendations tab. Select where you want to see the recommendations in Salesforce by checking Accounts, Contacts, Leads, and/or Opportunities.
If the Showpad App is added to Salesforce Accounts, Contacts, Opportunities, or Lead pages without enabling recommendations, users will see the app widget with just the Showpad Insights tab and the Web app tab.
- To select which categories of recommendations users will see in Salesforce, click Advanced. Uncheck the categories you wish to hide. You will see the following options:
- Files to Share: Recommended content that has the asset property "Can be shared"
- Popular Content: Most popular content that user has access to
- Internal Files: Recommended content that has the asset property set to "Internally"
- To add a Recommendation Rule, click Add Rule. These rules link the tags of your assets with the Salesforce fields. When certain Salesforce criteria are met, Showpad content with the linked tag will be recommended.
- Recommendation rules can be configured using all types of Salesforce fields (including text, multi-value, picklist, etc.), as well as fields on related objects (for example, products related to the opportunity).
- Click the Select object field and choose Account, Contact, Lead or Opportunity from the drop-down menu.
- If you want to include an optional advanced field or Custom Child Relation, select the option and use the text box to add the object or field.
- Choose the parameter for the field value such as equals, contains, etc. Add the field value, then the corresponding tags for which you'd like to recommend content.
- Click Save when you're done editing.
- For example, in the image below we will make recommendations for products related to an opportunity.
- Select Opportunity as the object.
- Next, choose the child relation OpportunityLineItems.
- In the Advanced field, use Product2.Name (for the product name).
- Choose an option of what content you want users to see when the field value is a certain way.
- In this example when the field value contains ‘balloon’ we will recommend content with the tags ‘Medical’ and ’Medical brochures’.For example, in the image below we will make recommendations for products related to an opportunity.
Note: Recommendation Rules can only be based on existing picklist fields. If not available, create a custom picklist field in Salesforce, so this custom picklist also shows up as an option in Showpad.
If you create your Recommendation Rules and attach content tags to the correct fields, content will start to show up for your sales colleagues in the various places you selected. More information about how it works for your sales reps is available here.
Detailed example
To clarify how Content Recommendations work, we'll use an example to show you how relevant content will be displayed for any given opportunity.
Let's say, you go to Salesforce and see an opportunity that is in 'Stage 1'. The industry of this opportunity is 'Medical Devices'. In this case, Showpad will recommend content that has been tagged as:
- Stage 1 only
- Stage 1, Stage 2
- Stage 1, Stage 2, Medical Devices
- Stage 1, Stage 2, Medical Devices, Construction
In all of the above cases, Showpad matches the tag on the asset with the corresponding field in Salesforce. If no match is found, then there shouldn't be a tag on the asset that conflicts with the field in Salesforce.
Showpad will not show you files that are tagged as:
- Stage 1, Construction
(Why? Per the tag, this file is valid only for construction, and the industry on the Salesforce opportunity is Medical Devices, so this file would make no sense to a 'Medical Devices' customer) - Stage 2, Medical Devices
(Why? The file is valid only for Stage 2, and the Salesforce Opportunity is 'Stage 1' and so wouldn't be valid for a Medical Devices customer since they are past stage 1 and already in stage 2.
After all of these rules, the final filter that is applied is the user access filter. The person viewing the opportunity in Salesforce should have access to the assets in Showpad that are being recommended. So, even if the recommendation engine finds assets to recommend based on the rules above, they will not be shown if that user does not have access to those assets.
As an administrator, when tagging assets on Showpad's Online Platform, you just need to think: Where should all these files appear?
- If the file should be recommended for all opportunity stages, then attach all the opportunity stage tags to the file.
- If the file should be recommended for only specific opportunity stages, then attach only the tags for those opportunity stages.
