What's in it for you
Content Recommendations in Salesforce automatically suggest the most relevant content for your sales conversation. The recommendations, which serve up materials such as videos, ebooks, whitepapers, and infographics, are based on deal data in Salesforce. Using machine learning, the recommendations become more intelligent over time. This will give you the best suggestions on how you advance each deal. Create a link to share the recommended content and search in your Showpad library to add other assets to your Share.
See how it looks
Key features
- Recommended content for Opportunities, Accounts, Contacts, and Leads via the Showpad Insights app in Salesforce
- Automatically suggests the most relevant content for each sales conversation
- Using machine learning, recommended content will improve over time
- See other popular content for your organization that might help you win deals
- Learn from internal content to prepare meetings with your prospects
- Easily share the recommended content by generating a link
- Browse, search, and share any other Showpad content
See this step by step
- Content recommendations are available at the Opportunity, Account, Contact or Lead view. Navigate to one of those objects.
- The menu at the left shows three options:
- Recommended next steps
- Activity
- Open Web app
Recommended next steps
- Share these files. Using machine learning, we recommend you to share these files for this opportunity. Hovering on a file gives you three options. Generate a link to share this file, hide this file for any future recommendations, and open this file in Showpad's Web app. It also shows how it helped to close a deal. This is based on tags, hand-picked content, the Stage field, forecast category in Salesforce. All the files are compared and using machine learning, we can show that a deal was closed with this content or not.
- Review popular content. This shows you the content that is generally popular in your organization. You can share these files if they are interesting for this specific prospect.
- Learn from these files. Here you can find internal content that can be relevant for this opportunity. Internal content can be used for example to prepare for meetings with a prospect. The content you see here is based on permissions that are given on the Online Platform (Administrator side).
- You can share the recommended file by generating a link with a custom branded sharing theme. Click the check box of the asset(s) you want to share, then select Get a link.
- Enter a description for the share.
- Enable the Log to Salesforce checkbox.
- Verify the Related to for which account, contact, or lead the share is related to.
- If you're at the account level recommendations, you can choose a Contact or Lead associated to the Account. You can only add one contact.
- If you'd like to add more content to share, you can search for the asset you'd like to include.
- Select a Theme, then click Next when you're ready.
- Click Copy Link and send the link via your favorite sharing tool. Alternatively, select Compose email with sharing link to have the link inserted into an email.
- Click Done.
Activity
The activity that was done in Showpad is visible in the Activities tab, for this specific opportunity, account, contact, or lead.
Open the Web app
The last icon you can click opens the Showpad Web app in another browser window, to view all available content. 
