What content is most viewed by buyers?

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Within the 'What content is most viewed by buyers?' dashboard, you'll find insights into which assets, asset types, tags, and tag categories are most popular with your buyers. Once you understand what content and assets are most compelling to buyers, you can replicate and mold new content accordingly, enabling your sellers to succeed. This report focuses on view count and view time only, and only activity from external users is included.

Key features

• Understand more about your buyer’s activity with shared content 
• Filter activity by Division and timeframe
• Compare activity to the previous timeframes and view trends
• Learn which assets have the most external views and which are trending
• Print or generate a PDF of full or filtered data
• Export full data set to CSV or XLS

You need this to succeed

• Showpad Web app with administrative or promoted user reporting capabilities
• Activity on Showpad content by external users (buyers)
• New analytics toggled on

See how it's done

The dashboard is divided into the following sections:

• Filtering
• Trends
• Views and view time by content type 
• Views by tag category 
• Details table
• Printing

Note: Some assets' names may display a number in brackets. This is used to differentiate assets with identical names.

Filtering

Apply filters based on the Division and Date range to alter the data you find in this dashboard. By default, you'll see My Divisions, which includes all the divisions you have access to.

KPI trends 

Below the filtering options, you will find the key performance indicator (KPI) trends. These KPIs present different metrics calculated for the selected timeframe.

The first box displays the total views of assets in your selected divisions in the selected timeframe, compared to the previous timeframe. 

The second box shows the total number of unique assets viewed in the selected timeframe, compared to the previous timeframe. 

The last box presents the total viewing time in minutes on assets in the selected division and timeframe, compared to the previous timeframe. 

Right below the KPI trends section, a blue box informs what percentage of content viewed by buyers was viewed in Shared Spaces vs activity from email shares. 

What content type has the most views?

In this graph, you'll find the top five types of content based on views or view time in the selected timeframe. Use the radio buttons to select if you wish to display the top five asset types based on views, or view time. 

Hover over any bar to see the number of views or amount of view time (in seconds) per file type. 

To the right side of the graph you'll see a list of the most viewed or trending assets in your selected timeframe. View the top five most viewed assets and how many external views they've received. 

Use the radio buttons to toggle to trending assets. Trending assets show the biggest increase in views in the selected timeframe compared to the previous timeframe.

Which top 5 tag categories have the highest views?

This graph displays the tag categories that have had the most views in the selected timeframe. This comes from tags associated with the assets that are viewed externally. 

Use the slider to show a given tag category level. All levels are hierarchically structured with level 0 as the highest.

Hover over any bar to see the number of asset views per tag category in the selected timeframe.