What's in it for you
Showpad offers the User Analytics tool to better understand how specific users and user groups utilize content to engage with prospects. By allowing data filtering by various categories and time periods, you are able to get a clear picture of how and when sales reps use Showpad in their sales conversations. As admins, this will help you determine where gaps in content needs exist and allow the sales managers to coach their teams on best practices.
- See valuable and time-static analytics about users and how they utilize content
- Aggregate data using various filters to get the most out of historical data
- Export this information into CSV format for your records
You need this to succeed
- Showpad's Essential, Ultimate or Plus pricing plan
- Administrator access to Showpad's Online Platform OR
- Promoted Division access with reporting access to at least one Division
The quick way to awesomeness
- Login to Showpad as an Admin or Promoted Member
- Click the Reports tab and navigate to User Analytics
- Set a date range and, if desired, choose a user group to filter data as needed
Learn how it's done
The User Analytics page displays fixed data about how users are employing Showpad within your organization for any particular time period and by user group. This makes it easy to take action on increasing adoption of Showpad and to determine potential gaps in how best to engage sales teams in understanding the benefits of Showpad. The user activity can be split up into the number of unique users of any of the Showpad apps or the total number of user sessions. You also get insight on how much time is spent on the app, in total or on average, and on what platforms this activity is taking place.
User Activity - Sessions is a trending chart that allows you to compare total session activity to unique user activity over time. You can choose to view this by day, week, month, or over all time. If you would like to view only unique users or total sessions, simply deselect the other filter so it is greyed out. If you would like to see the total unique users or total sessions within a time period, just change the time intervals to Total in the top right corner. For example, if you wanted to see Monthly Active Users for the month of June, you would set my date range to the month of June, select Total and only toggle on Unique users.
Note: A session is a time-based metric that is recorded each time a user uses the Showpad mobile app or the Web app without navigating away. When the user clicks out and then returns to the Showpad app or switches browser tabs when using the Web app, it will count as a new session.
User Activity By Platform allows you to compare activity across different platforms. You can compare activity over time by selecting Trend in the top right corner or you can compare total activity for the selected time period by selecting the Donut option. You can also choose what type of activity you would like to compare by selecting either Unique Users or Total Sessions. If you want to explore activity for one platform, deselect each platform on and off at the bottom of the chart. In situations where your users access Showpad using one of our integrations (Gmail, Outlook, Salesforce, or Microsoft Dynamics), those will appear in the data as their own device. If they are not used, you will not see them reflected in the graph.
In the example above you are seeing the total number of sessions for each device type for October 6th, 2017. If you were to switch to the Unique Users view and it was the same person accessing Showpad with their phone 16 times, the number shown would be reflected as 1.
Quick tip: To keep it simple, think of viewing data in this way:
If you want to see how many people use the Showpad app, look at the Unique Users.
If you want to know how many times the app has been used, choose Total Sessions.
Clicking on the name of a user in this table directs to you more detail on that user's activities in Showpad. Once you access this detailed information, you can modify the date range to explore their activities further. This includes summaries and trends of how and when the user employs Showpad as well as specifics on the content they visited, the devices used, and similar graphed data on their sessions like you see for all users on the main User Analytics tab.
To get even more specific you can view details on different assets and gain insight into the specific details of your users' operating environment.